NYC based Director/Editor/Photographer/Musician, Simon C.F. Yu 余俊鋒 has produced hundreds of musicians videos since 2010.

Being a musician himself gives him a big advantage on working with other musicians on all sorts of music related video projects.

Simon has worked with many well known artists such as: Snarky Puppy, Jojo Mayer’s NERVE, Lucky Chops, Rudder, FORQ, Righteous Girls, New York Gypsy All Stars, Screaming Headless Torsos, Dave Douglas, John Ellis, Ryan Keberle, Antonio Sanchez, Louis Cato, Justin Brown, Lucy Woodward, Adam Rogers, Nir Felder, Gilad Hekselman, Jean Michel Pilc, Henry Hey, Becca Stevens, Magda Giannikou, Liala Biali, Oli Rockberger, Allan Harris, Ben Lorentzen, Sachal Vasandani and many mores.
As a musician Simon has toured with Ms. Lauryn Hill in 2011 and working a bandleader on his 2 projects: r.O.T.i. (resilience of the intelligent) featuring Isamu McGregor on Keys & Devin Collins on drums and The Exotic Experiment featuring Tomoko Omura on Violin, Sean Nowell on sax, Evan Marien on Bass, & Tobias Ralph on drums.