NYC based Director/Editor/Photographer/Musician, Simon C.F. Yu 余俊鋒 has produced hundreds of musicians videos since 2010.
Being a musician himself gives him a big advantage on working with other musicians on all sorts of music related video projects.
Simon has worked with artists and clients such as: HBO Latino, David Crosby, Berklee College of Music, Manhattan School of Music, Supro USA, Pigtronix, GroundUp Music, Ropeadope Records, 45 Riots, Element Music NYC, Snarky Puppy, Jojo Mayer’s NERVE, Lucky Chops, Brass Against, Hudson Horns, Rudder, FORQ, Righteous Girls, New York Gypsy All Stars, Screaming Headless Torsos, Eddie Palmieri, Terri Lyne Carrington, Uri Caine, Dave Douglas, John Ellis, Linda-May Oh, Fabian Almazon, Brian Charette, Antonio Sanchez, Louis Cato, Justin Brown, Lucy Woodward, Adam Rogers, Nir Felder, Gilad Hekselman, Jean Michel Pilc, Henry Hey, Becca Stevens, Magda Giannikou, Liala Biali, Oli Rockberger, Allan Harris, Ben Lorentzen, Sachal Vasandani, La Vie En Rose band, Fleur Seule and many mores.
As a musician Simon has toured with Ms. Lauryn Hill in 2010/2011, he also is the bandleader with r.O.T.i. (resilience of the intelligent) featuring Isamu McGregor on Keys & Devin Collins on drums and The Exotic Experiment featuring Tomoko Omura on Violin, Sean Nowell on sax, Evan Marien on Bass, and Tobias Ralph on drums.
In 2021 he started working at Power Station at BerkleeNYC as the Director for Video Service and also being an assistant professor at Berklee College of Music teaching Music Video Production on their master degree program in NYC.